The role of social media has entirely modified in the last 10 years,whether it's reaching out to your customers to intriguing them to your business. Social Media Marketing (SMM) is the use of social media platform.-
- It surges awareness of your brand.
- Build relationship with potential customers.
- Increases sales through engagement with your customer.
- Consistent content posting and interaction increases engagement.
- Analyzes results and improves SEO ranking.
Before knowing the role of social media in digital marketing, let's know what Social Media Marketing is? Social media marketing is a combined effort of Organic and Inorganic marketing.
Organic Marketing: It includes planning, publishing your post, listing, engaging, and analyzing your performance.
Inorganic Marketing: It is a paid marketing which includes running campaign ads and boost posts.
5 steps to Social Media Marketing:
- Create a Strategy - To create a right strategy you need to know your target audience, your business goals, and which social media platform you want to focus on.
- Social Media Planning - Considering your target audience you need to have scheduled posts ready in advance. Use SMM tools to manage the scheduled posts and ease out your work.
- Social Media Engagement - Engaging with your audience is crucial. Replying to comments, building connections, managing reviews and to be authentic so that you can know them better.
- Analyze your Performance - Analyze your reach. Know how your posts are performing and how your audience is interacting. This will help you to know the areas you need to work on and improvise.
- Advertise - Advertise your business when you have enough funds. Ads help to grow your business and you can select and target the right audience. Ads help you to generate leads, more sales and get better Return on Investment (ROI).
Social media marketing agencies consider social media sites or channels for their promotion. Here are 6 social media platforms you must consider for your brand is:
- YouTube
What is the role of social media in marketing?
The top social media marketing companies believe that the entire success of using social media for marketing depends on ultimate business goals. As we know, social media marketing services bring amazing results to the amplification of the business. Here are the most important 5 key roles of social media in marketing-
- Greater Reach - The main advantage of having your business in social media is better reach, especially for startups. Having a business, it's crucial to know your own customer base. In any traditional market we connect our customers through contact, network and recommendation but social media makes our effort easier by finding certain customers on digital platforms.
- Increment in Website Traffic - Social media marketing also increases traffic. The term ‘online traffic’ means visitors landing on our web page or homepage through profuse digital platforms like Google, Direct Traffic, Social media - Facebook, Instagram, etc. After search engine, social media platform is 2nd largest potencial digital traffic channel.
- Customer Engagement - Social media is a two-way street. Through social media you can directly connect your customer and also enable them to interact with your brand.
- Brand Awareness & Brand Promotion - Brand awareness is a requirement in social media for new businesses. Whereas brand promotion is for established brands in the market.
- Building Trust with Customers - Customer trust is imitable for the growth of any business. Social media is making announcements around brand building and brand trust among the audience. Customers always search for your reviews and ratings shared by other clients for their satisfaction. It is crucial to engage the customer with brand recall.
Most of our social media activity is operated on mobile phones. Make your social media strategy mobile friendly to assure an advantageous user experience. It is important to promote and market your business across several social media sites because social networking sites are admired all over the world.