If you’re asking yourself this question then you are at the right place. As one of the best SEO service providers, we surely know that the right SEO can either make or break your business. But first, let us start by telling you what exactly is SEO, later moving onto why it is important for your business and why you need SEO to grow. SEO stands for Search Engine Optimization. It is a set of rules for increasing both- the quantity and quality of a website's traffic. It is a practice of optimizing a website to get higher rankings in search engines’ results. This is to increase exposure for your brand and is done through non-paid sources (organic).
Search Engine Optimization is central to your business. It is an important way of communicating to search engines like Google, the relevance of your website for users and their everyday queries. SEO involves identifying various keywords your target audience searches for when looking for your products or services. After identifying these keywords, the work starts for ranking these keywords well for those searches. There are two kinds of SEO- On-page SEO and Off-page SEO. On-page SEO involves anything you can control on your website to improve your rankings. This includes Meta Tags, keywords presence, internal linking, page speed, redirects, image alt text etc. On the other hand Off-page SEO consists of anything performed on other websites that may improve your own website’s rankings. This includes backlinks, guest blogging, influencer outreach and so on.
What follows is a list of some of the reasons why your website needs SEO compiled by us, the best SEO services company:
- SEO builds high brand credibility. Users trust the first search result they see. The companies that appear on the top of the 1st page are much more reputed than the ones which appear on the 2nd or 3rd page. So, by performing SEO, your website becomes much more trusted and you establish a strong foundation.
- SEO is low cost as compared to paid ads. Organic SEO costs less than PPC (pay-per-click).The only investment needed in SEO is time and patience. It is the most viable and cost effective way to reach your customers.
- SEO is the best way to understand your customers. With search query data, SERP analysis, analytics data and AI insights, you get the clear voice of your customer.
- SEO puts you ahead of your competitors. If there are two websites selling the same thing, then the search engine optimized website is more likely to have more customers and make more sales.
- SEO means better user experience. User experience is every marketer’s priority and search engine’s priority is also to provide the best possible to all its users. All their updates focus on making sure that the users are directed to websites with not only relevant content but also great user experience.