Haryana Rubber Udyog has been an extensive manufacturer of rubber parts since 1993. They also manufacture parts for the different range of industries that includes automotive, general engineering and electronics. Along with maintaining supreme quality product line, HRU is always keen to give advice on material, supply samples and mould prototypes.
The client acquired an underdeveloped informational website which lacked a clear understanding of what they offer. Website was neither easy to access nor did it contain good quality images of the product. This made the website unappealing.
To enhance their hold over the digital platform we decided to work on their branding. We transformed the website into a brochure website that contained different pages for different product ranges. A commercial photographer was highered. Not only did he undertake the product photoshoot but a video depicting the process of their products being manufactured was shot. To build trust of the viewers a separate section narrating their brand history was created.
We developed an easy to access website that was also eye pleasing, attractive and SEO friendly. Uploading high quality photos and videos added a professional edge to it. A detailed understanding for every segment is provided on the site. Now, not only do they have a grip on the offline market but have made a grand entry in the online media too.
